The more the merrier. How often have you heard that saying? I really cannot blame you for feeling that if you wish to earn money on line, you have to generate a lot of traffic to your website as you can. In the end, it actually comes down to conversions.
A particular portion of the people reading through your content could click on your ads. A specific percentage of these people would actually go all through and purchase something. Looks good so far, right? Well, the issue is, online conversion and earning money off the internet goes beyond conversion percentages.
However, do not get me wrong. Conversion ratios and also percentages play an important role in internet marketing success, but it forms only one part of the equation. You need to see the big picture.
Oftentimes, based on the niche you are targeting, it makes lots more sense to generate less traffic to your own content. I understand that sounds crazy. Permit me to explain.
Less is More: a Zen Buddhist
Zen Buddhists from Japan are well known for their mind blowing sayings. They claim things which are meant to stop you in your paths. These sayings are meant to stop your rational and logical thinking faculties just enough for you to feel some kind of deep and profound revelation.
“Less is more” is one among these sayings. “Hear the sound of one hand clapping” is yet another one of these. They are expected to drive people to stop thinking in ordinary ways and begin observing using their entire mental faculty as opposed to just thinking habitually.
Let’s be honest, even the best of us gets caught sometimes. We have a tendency to think in habitual terms. It’s like we create a one-track mind when it comes down to our decisions.
In fact , lots of people really decide impulsively based upon their moods or their psychological states . Afterwards , when inquired about their decision will they come with a thing that sounds vaguely logical and rational . That’s just how folks are .
And there is a whole lot to be said about all these Zen Buddhist sayings. Because if you want to really take our overall performance to the next level, we need to go beyond the routine. We can’t move through the motions and expect the similar results. That is actually not gonna cut it.
“Less is more” is an extremely powerful strategy for internet marketers. Rather than working yourself up and risk burning out aiming to pump a big chunk of traffic to your conversion tools, you would be better off making the most of the conversion functionality of your tools.
You will really earn more money qualifying your traffic sources in order to ensure that only individuals who are very likely to convert will show up on your site. You most likely would have a good opportunity for achieving the type of financial freedom you need for yourself if you are more efficient in qualifying your traffic.
The Bottom Line
Besides concentrating on massive traffic volume, concentrate instead on qualifying your conversions tools on 2 levels.
In the first place, qualify your traffic. Create content or purchase specific traffic which is more likely to convert. This means you purchase from the right sources. Which means you send the correct signals so people that are not interested would not click your link.
Second, you have to turbocharge the conversions power of your content, your landing pages, or your emails. If you are paying attention to these conversion tools, you boost the possibility that you work less, yet earn more money. Less can definitely produce more.